I get excited about environments where I can build, create, and grow. This spans from global marketing initiatives to experiential to collaborating with talented individuals and teams to develop and deliver breakthrough creative campaigns that help drive business growth.
Formerly served as the Senior Director of Social Media at Persona, a personalized vitamin company acquired by Nestlé Health Science. In this role, I was responsible for all aspects of social media and influencer marketing. This included designing the strategic roadmap, implementing content initiatives at scale, and taking ownership of measurement and analytics.
Simultaneously, I co-founded a jewelry company named Fleuri, which I have since successfully sold. Our company experienced rapid growth and received acclaim for our unique brand approach and product collections, gaining recognition in renowned publications such as British Vogue. This entrepreneurial journey has provided me with invaluable insights and lessons that seamlessly translate to the corporate domain.
Previously, I had the privilege of collaborating with the distinguished entrepreneur and designer Rachel Ashwell, who was celebrated for her contributions to art, home goods, and fashion. Within my role, I took charge of various creative responsibilities, including leading social media campaigns, assisting with photo shoots, and contributing to other day-to-day marketing efforts. Together with a great team, I played a pivotal role in enhancing the brand's growth and global allure through social media.
My career started at MRM//McCann, a globally recognized advertising agency, where I assumed the role of Account Executive. In this capacity, I was responsible for overseeing several top accounts, including Intel and Cisco.
In my free time, I find joy in quality time with my family, along with my two beloved dogs, writing children’s books, and exploring new destinations. Furthermore, I am also a certified wellness counselor and enjoy helping those in my community.
COLLABORATED WITH INDUSTRY-LEADING BRANDS TO STARTUPS
HEALTH AND WELLNESS
BEAUTY, FASHION AND INTERIOR DESIGN
TECHNOLOGY
MANAGED CELEBRITY AND INFLUENCERS. DIRECTED VIDEO SHOOTS AND OTHER CREATIVE CONTENT
Kelly Ripa is an American actress, talk show host, and television personality. Was her main POC during Persona’s 2-year collaboration.
WELL-VERSED ACROSS MARKETING DISCIPLINES AND SOCIAL PLATFORMS
Persona Nutrition | Nestlé Health Sciences
@PersonaNutrition
Created content from scratch, responsible from start-finish.
926% increase in followers over tenure and 206% increase in consumer engagement during 2022-2023.
Highlighted by C-Suite for building out the #1 most engaging brand across the portfolio of companies with substantially lower budgets.
Fleuri
@ShopFleuri
Launched a venture from the ground up, focused on driving progress primarily through digital and social platforms.
Grew followers from 0 to nearly 8K with a $0 budget.
Generated 6-figures in ARR.
Recruited over 75 micro-influencers who helped drive incremental brand and business growth.
Shabby Chic, Rachel Ashwell
@OfficialShabbyChic
Revitalized the brand through the application of innovative social media strategies, starting with daily IG stories when first launched.
Supported Rachel Ashwell with creative assets, including photography, a personal passion of mine.
Shabby Chic, Lily Ashwell
@LilyAshwell
A mix of both influencer and brand management.
Acted as the central point of contact for hundreds of consumers daily, essentially serving as the company's heartbeat.
Oversaw daily IG stories, paid ads, email, creative, photoshoots and event management.
Supported her transition to being a full-time content creator.
Personal Social
@KirstenLBosch
Initiated my personal TikTok account in December 2022.
Achieved remarkable growth, amassing over 100K followers from scratch.
Consistently delivered content to a diverse, global audience, spanning topics such as fashion, interior design, health and well-being.
FLEURI. BUILDING A BRAND FROM THE GROUND UP
PERSONAL SOCIAL MEDIA: “MY TESTING LAB”
My journey in the world of social media, particularly emerging platforms such as TikTok, has been an exhilarating adventure. It’s been about exploring ways to resonate with an audience and achieve viral success. This journey has reignited the same entrepreneurial spirit that burned brightly during my startup days.
While this is a hobby of mine, I take immense pride in the fact that some of my videos have gained national recognition, notably on @ItsGoneViral, one of the largest social media platforms on Facebook and TikTok. In less than a year, I've nurtured a community of over 100,000 followers, and I've been fortunate to witness several videos skyrocket to over 1 million views during this extraordinary period of growth.
This journey has been a testament to the incredible potential of creativity and passion to make a significant impact in the digital landscape. I look forward to leveraging my platforms as the ultimate testing ground for creativity, trends, and brand growth.